Sarah Yassien

Sarah Yassien is the SBS Director of Corporate Strategy, responsible for Corporate Strategy, Audience Data and Insights and Audience Relations. Prior to her appointment to Director, Sarah led SBS's digital transformation and product strategy, driving the transformation of SBS’s digital offering to deliver a deeper audience connection with SBS’s distinctive programs and services.

With close to 20 years’ industry experience, Sarah has led strategic business transformation in Australia and overseas. Previous roles include senior positions with the BBC, Amnesty International and Westpac Group.

Sarah holds a Bachelor of Business from the University of Technology Sydney, and a Master of International Studies from the University of Sydney.