Iona Macgregor

Iona Macgregor has over 20 years’ experience developing brand and communications strategies in both Europe and Australia. Her work shapes the way brands are experienced and perceived through any number of physical and digital touchpoints. As Chief Strategy Officer at Saatchi & Saatchi Australia since 2018, Iona currently leads the team responsible for building enduring, distinctive ideas with impact for the agency’s local and global brands across a range of categories including FMCG, telco and energy.