Natalie Minter

In her role at Flybuys, Natalie leads the agencies and brands product portfolio, leading the strategy, vision and development of data products and services which assist media buyers to better leverage audience data across the media planning, buying and measurement lifecycle. Natalie is an audience data expert and has actively led the redevelopment of the specialist media data division at Flybuys, Unpacked by Flybuys. She brings experience across the spectrum of the digital marketing landscape, and is passionate about the importance of quality data in driving strategic decisions.