Rupen’s personal purpose is to build brands our conscience can live with.
A strong advocate of the responsibility purposeful business and creativity have towards the prosperity of people and the planet, he co-founded The Shed 28 (TS/28) to partner organizations and shape brands as a transformative force to this responsibility.
As part of this journey, he is an outside-in global CMO at the Dole Sunshine Co. crafting a companywide transformation with purpose at the heart of the business model for the last three years. Built on the belief that that access to good nutrition should be like Sunshine - available, affordable, accessible, and sustainable for everyone.
The team’s work has been recognized with Rupen being featured by one of the World’s Most Influential CMOs by Forbes in 2021, WFA’s shortlist of global Marketer of the year 2021, Business Insider’s ‘CMO’s to watch in 2021’, one of 17 sustainability stars by Adweek in 2021, a global 100 Influencer by Provoke and, on the Asia-Pacific Power List by the Campaign magazine, last year.
Prior to TS/28 & Dole Sunshine Co., he was Edelman’s Vice-Chairman across the Asia-Pacific, Middle East, and Africa. He began his career at Mullen Lowe, where he spent two decades working across Europe, Middle East, Africa, and Asia; leading the Asia-Pacific region for the last six.
Rupen Desai Job Title CMO Company DOLE SUNSHINE CO. AND CO-FOUNDER AT THE SHED 28