Hannah Krijnen

Hannah has been delving into people’s worlds for 15 years, always seeking to understand what drives their behaviour and what is shaping their lives. As a Director at Fiftyfive5, she has lead the qualitative offer as well as delivering commercial growth strategies for a wide range of clients across Media/ Entertainment, Financial Services, Technology, Telco, Retail and Tertiary Education. She is known for having an innovative mindset when it comes to methodologies and applying it without losing the rigor or integrity of the underlying research. Her belief in research is its ability to reveal deep insights about people – whether it’s through being with people in their lives using ethnographic approaches or designing moments that let people drop their guard using human dynamics and psychology.