Robbie Brammall

Robbie is Director of Marketing & Communications at Mona, so he’s responsible for making mischief and money for over forty creatively driven brands – from the museum and its festivals, to a brewery (Moo Brew), two wineries (Moorilla, Domaine A), and even a New Orleans based record label. He also gets to help shape the plans for Mona’s proposed $450m development, including a 172 room six-star hotel (Hotel Mona), the world’s fanciest health spa (SPAM), and the Burning Man of caravan parks (HOBO). Prior to joining Mona, Robbie was an ad guy and spent 17 years working his way around the world as a Creative Director for the likes of Saatchi & Saatchi, BBDO, Y&R and DDB. He has a bunch of awards to his name, including the prestigious title of Most Complained About Campaign in Australia - which ironically also won him Marketing Campaign of the Year. He also reports that he’s recently taken up dildo design (Mona Bonas due soon in the museum's gift shop.)