Claire Fenner

Claire Fenner is the Atomic 212° Managing Director and Partner who heads up the agency’s Melbourne office. Starting her career more than 11 years ago in offline media planning and buying, Claire’s breadth of experience has evolved with the industry. Claire provides a unique perspective on the ongoing shift towards technology-led media buying and automation and the opportunities and challenges this presents for agencies and brands. Passionate about supporting the future of the industry by leveraging technological advancements to increase media accountability and effectiveness, Claire also recognises the need to balance this with tried and tested marketing principles.