James Bayes

James Bayes is the Network Head of Digital Sales at Seven Network. He is a key member of the team working across Seven’s rapidly accelerating moves into over-the-top digital content delivery, including the network’s live sports coverage beyond broadcast television and Seven’s over-the-top business.

Previously, Bayes worked at Unlockd in New York, where he was Senior Vice President, International Business Development, overseeing the company’s international expansion into subscription video on demand and OTT. Prior to joining Unlockd in 2015, Bayes was Head of Digital Sales and Operations at Southern Cross Austereo.

Bayes has also held key roles in advertising and media buying agencies as Communications Manager at Starcom Mediavest in Australia and in digital planning and media buying at Agency Republic and OMD in London.