Jude Leon

Jude leads the Integrated Marketing Communications team at the ARCBS, supporting the acquisition and retention of the 500,000 volunteer donors who provide 1.4 million blood donations annually. With twenty years’ experience in PR and Marketing across a variety of Services and Retail brands, including BankWest, IKEA, AustralianSuper and Origin Energy, she has landed herself the job of her dreams where she can finally claim that her marketing work actually is saving lives. A creative storyteller, Jude is driven by the desire to connect brands with people in ways that are relevant and meaningful.