Andrew Tu

Andrew Tu is the Managing Director for the APAC at OpenX. Over the past 28 years, he specialized in new business creation both within multinational corporations as well as venture-backed startups.

In early 2019, Andrew joined OpenX to help accelerate OpenX’s already successful operations in Japan as well as launch the business into the rest of APAC. He will focus on accelerating growth, hiring the team, scaling operations, ramp up revenue, deepen partnerships, and identify new opportunities for the business.

Over the past 9 years, Andrew was an early pioneer in the Asian programmatic ecosystem and built from scratch several key companies that contributed to its overall growth. He co-founded Eyeota, a global audience platform in 2010. He launched the first APAC DSP – Brandscreen in 2011. And then, in 2013, launched and built The Trade Desk into one of the preferred DSPs in the region.