Adrian Swift

Adrian Swift was appointed Nine’s Head of Content Production & Development in 2016.

His role involves working with internal teams and external production partners to commission and develop programs that embody Nine’s brand and attract broad, mainstream audiences. He works across on-air, digital and social media to ensure Nine’s programs reach the biggest possible audience wherever they are.

Adrian’s career spans production and journalism roles in Australia and abroad, including The Sydney Morning Herald, Endemol, Mirror Group Newspapers, the BBC, ITV, SBS and the ABC.

He was the founding producer of Australia’s most successful travel show, Getaway, which was the first commercial television format in Australia to a launch a website in 1994.