Doug Peiffer

Doug Peiffer has 30 years of experience in television audience measurement and research, with particular expertise in its use in advertising strategy and business development. Starting as a people meter installer for Nielsen in the US, Doug worked his way up to establish and run television ratings operations in Latin America and Asia. After nine years with Network Ten as General Manager of Strategy, Integration and Research, Doug was appointed CEO of OzTAM in 2010. Under Doug's leadership OzTAM has continued to evolve to provide a world class audience measurement system that reflects how Australians watch television content across all screens.