In this session...
The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future around the strengths of what it means to be a part of team human. This session will explain why a mashup of critical thinking, art, coding, emotional intelligence, inclusiveness, questioning authority, self-learning, entrepreneurship, humanity and bursting the efficiency bubble are the building blocks for the success of future marketers, strategic planners and brands. This session may leave you doubting established best practices and instead focus you on the long tail by presenting you with ideas for the best way for marketing to function in the upcoming decade: by embracing a hybrid of creativity, the customer experience quotient and all that it means to be human.
What You'll Learn from This Session...
- List the nine different types of intelligence and how to use all of them in your marketing
- Understand why it’s essential to study retro trends since they are the building blocks of future trends
- Organize your company and organizational principles around the remixed ABCDs: Audience, Behavior, Customer Experience (CX) and Design Bought to you by Microsoft Advertising.
