In this session...
By the end of 2019, 5G commercial networks will be widespread the world over. Join Mark Melling, Head of RYOT EMEA, the Oscar-nominated studio specialising in virtual and augmented reality, as he discusses 5G’s promise of a new generation of connectivity and the technological evolutions that will shift how human beings live, work and play. Mark will discuss how this revolutionary tech will impact the advertising world, and favour the brave.
What You'll Learn from This Session...
- What 5G actually is as a technology, what are the misconceptions
- How will 5G affect Media and the Ad Industry and when will we see impacts
- What are the areas we should be focusing on now, to be ready for 5G? What are our current capabilities that will be super-charged by 5G?
