Jim Hole

Jim is Alberta's most articulate horticulturist – and one of the most knowledgeable. He is ardent about plants, the environment and business. Jim holds a Bachelor of Science degree (major in Plant Science) and has over 35 years experience in mass cultivation in the agriculture/horticulture industry. He is a Certified Professional Horticulturist with the American Society for Horticultural Science and is a certified arborist with the International Society of Arboriculture. Jim has been working with Atlas Growers to develop unique, efficient, and consistent practices for cultivating the world’s highest quality medicinal cannabis.

In addition to running Hole's Greenhouse and writing bestselling books, Jim is a highly sought-after speaker nationwide, writes newspaper columns for the Edmonton Journal and Saskatoon Star-Phoenix and can be heard regularly on CBC radio and various TV stations.