Pauline Pangan

Pauline is the Founder and President of AFDigital, a rapidly growing CX and Marketing Tech Consulting company and Salesforce Gold Consulting Partner.

Pauline founded the company in 2011 in the Philippines and then quickly expanded the business, opening offices in Singapore and Sydney in 2014 and 2016. Pangan has led the business through the challenges and adversities of building a digital business in a rapidly transforming media and marketing market. Seven years later the business is a leading digital transformation services provider.

AFDigital continue to enable large household multinational brands across APAC transform their business by implementing a range of cloud technology solutions and providing creative marketing services to fill skills gaps – a service that is in growing demand as many industries continue to transform and businesses within those industries need to quickly restructure how they manage their customer journey to retain and grow their business.

Pangan is a commercially astute hands-on leader with sharp business instincts, deftly balancing long-term business growth with short and medium-term business goals. She constantly challenges her team to develop deeper self-belief in their individual abilities which positively impacts the overall productivity of the company. She is an outcome-driven business leader, not afraid to take risks, and simply does what it takes to make things happen.

AFDigital lives by the motto – “nothing gets done unless the team collectively wants it to get done.” Pauline, as the leader of the business, she has an uncanny ability to rally the entire business behind the company's mission.