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In this session...

Malcolm Poynton, the Global Chief Creative Officer at Cheil Worldwide, explores the relationship between data, brands, and humanity. Using examples from the Mona Lisa, to British Airways, to Samsung, his presentation focuses on how a combination of data with greater humanity can deliver success for brands and outlines how technology with more purpose will open the door to new possibilities.


Malcolm Poynton Global Chief Creative Officer Cheil Worldwide Network

Event Details

Event Type Seminar