In this session...
Australia's leading commercial broadcasters reveal how the industry is collaborating to make TV more accountable, more measurable, more data-led and easier to buy.
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Four senior network executives will share TV's future plans with advertisers and agencies. These developments have been in progress for more than 18 months and will future proof TV across three of the key interest areas for marketers and their agency partners - measurement, trading and data.
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What You'll Learn from This Session...
- Brand new news about how TV is becoming easier to buy
- An understanding of how TV measurement is evolving to meet advertisers needs and reflect viewers' changing habits
- Insights into how TV will allow more precise audience targeting
