In this session...
Marketers seeking practical guidance on how to drive effective and efficient digital ad investments will want to join Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) as they launch the industry’s first set of digital working practices to support advertisers, agencies and digital platforms alike. The Practices are for practical everyday use and include guidance, checklists and links to specialist sources to equip you with the know-how on optimising value across five digital advertising value chain areas. Then a joint industry panel will follow to discuss how this works in practise and how accountability, knowledge, and partnership will build trust & confidence in digital advertising.
