Sitting at the bustling, global intersection of over 2B people and 6M advertisers, at Facebook IQ, we see a future that's brimming with opportunity. From mixed reality to messaging apps as a path to purchase, harness these shifts today to prepare for growth and relevance tomorrow. “20 Shifts for 2020” reflect the culmination of Facebook IQ's future-forward content and highlights how people's shifting expectations today can help marketers plan for growth and relevance tomorrow.