In this session...

In 2017 The Atlantic launched the platform “Question Your Answers” to encourage audiences to challenge their certainties. The centerpiece was a wildly successful short film starring Michael K. Williams. This year, HBO partnered with The Atlantic to vastly expand the platform with a series of short films, the first featuring Jeffrey Wright pondering the question: “Should I be scared?” The Atlantic, HBO, and Wieden+Kennedy will detail the collaboration and how partners can find natural synergies.

The partnership arrives at a moment of great debate as brands look to enter the cultural conversation. So what can others take away from this collaboration? How can partners find natural synergies — in this case, both brands felt the urgency of addressing our increasingly polarized climate — while each lending a unique perspective to a story? What value can a 161-year-old legacy publisher bring to an entertainment powerhouse like HBO, and vice versa? These answers and more in a panel featuring The Atlantic, HBO and Wieden+Kennedy. View Less

What You'll Learn from This Session...

  1. How brands can partner to find natural synergies, while each lending a unique perspective to a story.
  2. An inside look at the creative process behind this film series.
  3. What can others take away from this collaboration and apply to their own creative marketing work.

Presented with


Tim Nudd Editor in Chief Clio Awards
Jaclyn Crowley Creative Director Wieden+Kennedy New York
Jason Mulderig Vice President, Brand and Product Marketing HBO
Sam Rosen SVP, Growth The Atlantic

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Production   Entertainment