In this session...
From small everyday choices like what to eat for breakfast to big decisions like how to renovate a kitchen, people come to Pinterest for inspiration and ideas to build their lives. But it doesn’t stop in the home.
Join Pinterest’s Meredith Guerriero alongside Honda's Jessica Fini and RPA's Romeo Cervas for a deep dive into how digital has impacted the auto industry and how legacy auto brands are embracing digital trends to meet these evolved consumer needs.
What You'll Learn from This Session...
- How shopping behavior has shifted in the auto category
- The role inspiration plays in key life decisions
- How exactly the millennial digital-native shopper buys a car