In this session...

The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.

Presented with


Lexi Jarman Global Director of Content Financial Times

Event Details

Event Type Discover Talk

Track  Content Marketing