In this session...
With shifting audiences and more consumer choice, TV networks are reducing advertisements to improve viewer user experience. Several broadcasters have vowed to cut advertising, and execs will need to get creative with targeting viewers and building sustainable models for ad-supported storytelling. As ad fatigue grows how will networks and subscription-based platforms evolve the ad experience, meet user expectations, and create sustainable profitability? How can brands leverage video by engaging audiences in smarter ways?
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Join our workshop with featured speakers from leading video tech, agency, broadcaster and global measurement companies, who will discuss trends and present exclusive research on viewer user experience in advertising.
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What You'll Learn from This Session...
- Exclusive research on viewer user experience in advertising
- How can brands leverage video by engaging audiences in smarter ways?
- As ad fatigue grows how will networks and subscription-based platforms evolve the ad experience, meet user expectations, and create sustainable profitability?
