In this session...
From six-second vertical to pre-roll, from live to docu-social, video is not just growing, its evolving. Video has become the center of digital experiences for consumers. As viewers readily move between screens and platforms, how does a marketer become a meaningful part of that journey – not just another voice among the noise? This panel will explore how marketers can build video ad strategies that start with a user-centric approach and how to work with vendors across the video supply chain to measure their true impact?
What You'll Learn from This Session...
- How marketers should go about putting together an omnichannel video strategy
- How marketers can measure the impact of their omnichannel video campaigns
- How to address issues such as scale, brand safety, and formats
- Case studies on evolving formats including 6-second video and OTT