We now have the technology to create such vast stores of data. The biggest challenge is how businesses will use it in an efficient, customer centric way that drives the right business outcomes. This summit will join together programmers, distributors, marketers and data companies to discuss how they are tapping into data to transform their approach to targeting, measurement and management of effective advertising campaigns.
2:00 PM SUMMIT WELCOME
David Kline
EVP, Charter & President, Spectrum Reach
Ben Tatta
Co-Founder and President, 605
2:00 PM PROGRAMMING PROMOTERS
The proliferation of great content on television has made the competition for viewers and finding the right audience for shows exceptionally important. And, with programming decisions becoming even more complicated as networks compete for advertising dollars, the stakes have never been higher. How can new types of data help programmers make informed decisions? How do they measure success? What can they do to help position their programming with viewers and advertisers alike? And as TV consumption shifts across screen, how can big-data help inform their approach?
This discussion with network executives will focus on leveraging data to strengthen programming, informing their marketing and promotion and driving ad sales efforts.
Justin Lebbon
Publisher of Videonet and Director, Future TV Advertising Forum and the Connected TV World Summit
Larry Allen
Vice President of Ad Innovation and Programmatic Solutions, Turner Ad Sales
Deena Beach
Vice President, Marketing Strategy, Freeform
David Ernst
Vice President, Advanced Television & Data Analytics, A&E Television
Steve Silvestri
VP, Advanced Advertising, Discovery Communications
Julian Zilberbrand
EVP of Audience Science, Viacom
2:45 PM THE MARKETERS ROUNDTABLE
Gone are the days when marketing plans were solely based on gut feelings or intuition. Data-driven marketing has become table stakes and in integral aspect of the planning process, from identifying customer segments to campaign measurement and attribution. Agency and brand marketers will join 605’s Ben Tatta for a discussion on best practices for leveraging data to optimize media planning.
Ben Tatta
Co-Founder and President, 605
Damian Garbaccio
Executive Vice President, Nielsen
Deborah Hyun
Head Of Cross-Channel Media, Uber
Matt Seiler
President, Brand Solutions, Dentsu Aegis Network
3:25 PM THE STATE OF TELEVISION ADVERTISING
Consumer habits are shifting to embrace viewing content across multiple platforms, but television advertising is still the most powerful marketing channel to reach and engage people. Advertisers and brands have accepted that they need to adapt and find new ways to increase audience engagement and better pinpoint sales attribution. 605’s Kristin Dolan and Charter’s David Kline will discuss the state of television advertising and what is necessary to enable better television measurement.
Kristin Dolan
Founder & Chief Executive Officer, 605
David Kline
EVP, Charter & President, Spectrum Reach
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