In this session...
In spite of passion, promises and pledges, diversity in marketing and media is elusive. The industry remains homogeneous, even as the global consumer population grows increasingly rich and complex. A small but mighty group of marketers, agencies, media companies and industry organizations have vowed to change this reality through action and measurement.
The Inclusion and Diversity Accountability Consortium (IDAC), launched by She Runs It and Diversity Best Practices, is the first and only initiative of its kind, requiring members to participate in the DPB Inclusion Index to measure and track progress against a number of diversity goals. Consortium members also commit to inclusive corporate practices and policies, and they join quarterly conversations to share best practices and conquer consistent barriers to diversity.
Join a panel of stakeholders during the first IDAC summit as part of Advertising Week to reveal the first round of results and analysis, and to hear the successful approaches that Consortium companies have adopted to finally move the dial on diversity.
What You'll Learn from This Session...
- Best practices for attracting diverse talent.
- Ideas that you can activate immediately to create a more inclusive working environment.
- Lessons on how other companies confronted challenges and broke through barriers to achieve greater diversity.