In this session...
What are we really paying for with advertising budgets, if not for a brief moment of consumers' time?
A brief research highlight on the state of consumer attention followed by a panel discussion among senior executives from brand advertising, creative agency and publishing organizations for best practices in capturing and retaining consumer attention in an increasingly fragmented and noisy media environment.
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What exactly do 250 brand marketers think of consumer attention in video advertising? While everyone has a theory on why consumers hate advertising, this session will bring a cross-functional perspective from brand, agency and publisher to expose the core challenges and best practices in capturing attention through digital advertising. Find out if you are one of the lucky 7% of the advertisers who gets a disproportionate share of consumer attention from advertising.
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What You'll Learn from This Session...
- The state of consumer attention in digital video advertising today
- Best practices in capturing and retaining consumer attention
- ROI breakthrough from insights like the Economies of Attention in video advertising
Story Crafters