In this session...

Today’s top companies and brands are taking an active stand for more than the products they create and services they deliver. Join BCW (Burson Cohn & Wolfe) for a lively discussion with leaders whose organizations are championing for human values, democracy and social issues.

What You'll Learn from This Session...

  1. Advice from leading brands that are committed to delivering more than products & services
  2. How brand and consumer values impact marketing decisions
  3. The role of bravery in building successful brands

Presented with


Corley Kenna Director, Global Communications and Public Relations Patagonia
Meredith Verdone CMO Bank of America
Jim Joseph Global President BCW (Burson Cohn & Wolfe)

Event Details

Event Type Seminar

Related Topic Area  Business   Culture 

Similar Interests  Leading   Diversity   Politics