In this session...
Marketers know they want to be more “data-driven,” but often the data lives in several different places, and at a large company there are a lot of cooks in the kitchen. This discussion will focus on how McDonald’s is using a single source of truth to break down silos and increase access to data for non-technical teams across every stage of the marketing planning process.
What You'll Learn from This Session...
- Understand how companies can leverage a single source of truth to align teams across a large marketing organization
- Learn best practices for driving entrepreneurial change in a large organization
- Explain how data is changing teams’ decisions and identifying new opportunities to connect with customers
