The Promises of Blockchain


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27:15

Self-Service Revolution: Empowering the Media Industry Through Automation


As issues of transparency and trust continue to surface in programmatic advertising, many marketers see blockchain as an opportunity to quality-control inventory and weed out bad actors. Learn how blockchain is being deployed by marketers, as well as how it could lead to a major digital disruption.
Erich Wasserman Co-Founder & Head of Strategic Business Development
MediaMath
Chad Andrews Global Solutions Leader for Advertising and Blockchain
IBM
Isaac Lidsky Founder/CEO
Underscore CLT


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