The CMO title has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others have shifted towards organization innovation or sharing the voice of the customer within their organization. Learn from top CMOs as they discuss how their roles will likely evolve in the next year and glean learnings on what marketing skills are prioritized today.
Alexandra Bruell
Reporter
Wall Street Journal
Aditi Javeri Gokhale
CMO
Northwestern Mutual
Stephen Freitas
CMO
Outdoor Advertising Association of America
Ty Shay
CMO
Norton Consumer Business
Dara Treseder
CMO
GE Ventures
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Conquering Cannabusiness
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