Is the Advertising industry in Latin America ready to understand what the "Silver Economy" means?
Have brands detected all the opportunities that exist in a generation that is worth the same in the market as millennials?
Is the advertising medium aware of the true contribution of talent by people over 50?
Is the world ready for a new way of looking at, caring for, considering and representing men and women over 50?
Fernando Vega Olmos, one of the most iconic Latin American advertisers, responds and shares his vision in this regard, in the company of Concha Leon Portilla, specialist in the new concept of "aging" and Laura Bonilla with more than 35 years of career at Unilever, in charge of the Corporate Affairs of Mexico and the Caribbean.