Winning the Tune-In Game: How to Drive Viewership and Audience Retention


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20:42

Making Entertainment That Moves People


Advertisers who want to drive tune-in viewership are facing tough challenges today as viewer attention continues to fragment and more people cut the cord. Join us as we bring together top entertainment marketers to share strategies for successfully driving viewership of TV shows, sporting events and streaming movies.
Christina Park Head of Industry
Samba TV
Ryan Brendle Global Head of Marketing Science
Reddit
Daniel Vincent VP, Group Media Director, Investments
Mediahub Global
Yongyong Kennedy Managing Director, Marketing Science Measurement
Meta
Yasmin Mitchell Global Lead, Campaign Analytics
National Basketball Association


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