TV advertising has been a priority for brands since it came onto the scene in the 1950s, and with the subsequent rise of streaming, it remains a priority. But with the evolution of streaming has come a myriad of other challenges as we dive into the vast alphabet of models: vMVPD, SVOD, AVOD and FAST. As new platforms and models pop into the market, advertisers must navigate the complexities of the landscape and stay ahead of the curve.
Matt Van Houten
SVP, Product, Business Development, and Sales Operations
DIRECTV Advertising
Beau Ordemann
VP, Head of Advanced TV Sale
Yahoo
Kerry Flynn
Media Deals Reporter
Axios
Mark McKee
General Manager
FreeWheel
Seema Patel
Senior Vice President, Data Enterprise
TelevisaUnivision