Turns Out That Viewers Don’t Really Mind Advertisements


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20:42

Making Entertainment That Moves People


TV advertising has been a priority for brands since it came onto the scene in the 1950s, and with the subsequent rise of streaming, it remains a priority. But with the evolution of streaming has come a myriad of other challenges as we dive into the vast alphabet of models: vMVPD, SVOD, AVOD and FAST. As new platforms and models pop into the market, advertisers must navigate the complexities of the landscape and stay ahead of the curve.
Matt Van Houten SVP, Product, Business Development, and Sales Operations
DIRECTV Advertising
Beau Ordemann VP, Head of Advanced TV Sale
Yahoo
Kerry Flynn Media Deals Reporter
Axios
Mark McKee General Manager
FreeWheel
Seema Patel Senior Vice President, Data Enterprise
TelevisaUnivision


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