Running billions of impressions to reach just thousands of people has been the standard in digital media. But “acceptable media waste” has come with significant collateral damage: ad blockers, eroding trust, and, worst of all — the ecological impact from burning excess energy. Join Kroger Precision Marketing, Scope3 and Wavemaker for a frank conversation about the imperative of changing our collective view on wasted media.
Cara Pratt
SVP
Kroger Precision Marketing
Brian O'Kelley
CEO, and Co-founder
Scope3
Krystal Olivieri
Global Chief Innovation Officer
GroupM