Cheap Impressions, Burning Planet: The Unseen Impact of Media Waste

Running billions of impressions to reach just thousands of people has been the standard in digital media. But “acceptable media waste” has come with significant collateral damage: ad blockers, eroding trust, and, worst of all — the ecological impact from burning excess energy. Join Kroger Precision Marketing, Scope3 and Wavemaker for a frank conversation about the imperative of changing our collective view on wasted media.