Cheap Impressions, Burning Planet: The Unseen Impact of Media Waste

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Making Entertainment That Moves People

Running billions of impressions to reach just thousands of people has been the standard in digital media. But “acceptable media waste” has come with significant collateral damage: ad blockers, eroding trust, and, worst of all — the ecological impact from burning excess energy. Join Kroger Precision Marketing, Scope3 and Wavemaker for a frank conversation about the imperative of changing our collective view on wasted media.
Cara Pratt SVP
Kroger Precision Marketing
Brian O'Kelley CEO, and Co-founder
Krystal Olivieri Global Chief Innovation Officer