Culture Forward: Decoding What Drives Gen Z

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Making Entertainment That Moves People

Culture never stands still. And young generations, namely Gen Z, are driving many of the changes we are seeing across culture. Their approach to the world and themselves is massively different from previous generations. In this session, gain insight into what influences Gen Z’s lifestyle and purchase decisions, and implications for how brands can best create experiences that authentically connect with Gen Z.  
Pamela Brown Head of Talent Partnerships and Influence Marketing
Aoki Lee Simmons Model, Writer and Activist

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