Culture Forward: Decoding What Drives Gen Z


Up Next:

25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


Culture never stands still. And young generations, namely Gen Z, are driving many of the changes we are seeing across culture. Their approach to the world and themselves is massively different from previous generations. In this session, gain insight into what influences Gen Z’s lifestyle and purchase decisions, and implications for how brands can best create experiences that authentically connect with Gen Z.  
Pamela Brown Head of Talent Partnerships and Influence Marketing
Target
Aoki Lee Simmons Model, Writer and Activist



Try these courses



Learning Path:

The Fundamentals of Insight

5 Videos, 2 hrs
Learning Path:

Conquering Cannabusiness

5 Videos, 3 hrs