Not Your Momma's Local TV

National and addressable TV advancements seem to find most of the headlines these days. It's time to shed proper light on the advancements in local TV. Gone are the days of ineffective targeting based on age/gender demographic constructs. So, too, are wasted impressions on outdated broadcast spends. Learn from media and measurement experts on how this industry has evolved to drive greater results for brands in the local sector.