Prove Me Wrong: How 360 Measurement Trades Assumptions for Better Performance

As an advertiser, you don't actually know what works and what doesn't until you can trust your measurement. Effective measurement can break down your assumptions and disrupt your media mix for better performance. To measure well, you have to keep up with an evolving landscape and look at this challenge from more than just one point of view. In this session, learn how to adopt a 360-approach that is bespoke to your campaigns, avoids common pitfalls and delivers real, actionable insights that inform your marketing mix.