Especially for Everyone: How a Top Financial Brand is Positioning for Growth


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20:42

Making Entertainment That Moves People


Your current customers love your brand — but how do you unlock new ones? That’s the challenge facing so many marketers today. Mindshare NA CEO Nancy Hall sits down with Discover Financial Services CMO Jennifer Murillo to talk about how the brand is delivering on being especially for everyone through both its message and media.
Jennifer Murillo Senior Vice President and Chief Marketing Officer
Discover Financial Services
Nancy Hall CEO, North America
Mindshare


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