How to Measure Physical World Attribution with Online Precision


Up Next:

20:42

Making Entertainment That Moves People


Signal loss from third-party data restrictions is one of the most significant challenges facing marketers today. Marketers need to implement performance marketing tools with real-world attribution that adapt to the changing environment. During this session, you’ll hear Evan Hovorka, VP of Product & Innovation of Albertsons Media Collective & David Parisi, GM Retail & Restaurant of Fetch, discuss the current pain points impacting the retail space and share their essentials for accurate measurement and attribution.
David Parisi GM, Retail & Restaurant
Fetch
Evan Hovorka VP of Product & Innovation
Albertsons Media Collective


Try these courses



Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs
Learning Path:

Cyber Monday: A Marketer's Guide to Retail Trends

6 Videos, 3.5 hrs