Laura Knebusch shares how Georgia-Pacific partnered with OMD and Disney/Hulu to experiment with data clean rooms. The discussion explores how one low risk test helped improve CTV results, prove-out data clean room concept and hedge against the cookie-less future.
Laura Knebusch
Senior Vice President CPG Marketing and CX
Georgia-Pacific
Dhomonique Murphy
Founder & President
The Right Method
Up Next:
20:42
Making Entertainment That Moves People
25:05
The New Era of Touring & Live Music Events: Exploring Opportunities for Brands
14:20
Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph
Try these courses
Learning Path:
The Fundamentals of Data Marketing
7 Videos, 3.25 hrs
Learning Path:
The Future of TV presented by Ampersand
10 Videos, 6.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.
.jpg)
