Brand marketing is a competitive sport/zero-sum game. In order to win, your brand doesn’t have to be the best at everything — it just has to be better than your competitors at some things. The problem is that marketers are evaluating their brand within a vacuum, but without the competitive context, marketers can’t know where to strategically place their bets.
Jon Lombardo
Global Head Of Research, B2B Institute
LinkedIn
Maria-Angela Sanzone
Head of Paid Social
JPMorgan Chase
Jonathan Akwue
President & Global Media Lead
Publicis Groupe
Ellie Weed
Enterprise Sales Manager, Financial Services
LinkedIn
