With federal gun reform legislation efforts stalled, Brady, a bipartisan organization advocating for gun violence prevention, knew it needed a new approach. With pro-bono partner BCW, Brady undertook nine months of in-depth research to develop a campaign for an audience critical to moving the needle: Responsible gun owners.
In this session, learn more about War Stories, the Cannes Lions award-winning campaign that exposes the chilling impact of assault weapon use in our communities.
Diego Bertagni
Executive Creative Director, North America
BCW
Brian Ellner
U.S. Public Affairs Lead, WPP and EVP, Growth & Marketing, Corporate Affairs, BCW
WPP/BCW
Susan Lavington
Chief Operating Officer
Brady
