Advertising and the Creator Economy: Unlocking Authentic Audience Engagement

The creator economy continues to transform and expand as more creators become media businesses in their own right. Lauren Benedict, Chief Revenue Officer at Spotter, will speak to the importance of the creator economy for brands and advertisers. Lauren will highlight the opportunity for brands and advertisers to play a more active role in the creator ecosystem by fostering deeper partnerships with creators, therefore allowing brands to reach and engage with consumers in a way that is relevant, authentic, and collaborative.