Today, the most valuable brands create value through innovations, differentiation through digital interfaces and relevance through culture. Yet most frameworks for building brands date from a bygone age. Join leaders from R/GA as they explore building brands as Operating Systems. Built to enable collaborative action across product experience, communications and relationships. Establishing tools, not rules, made to adapt across environments and individuals — with underlying codes of purpose and design to connect them all.
Melissa JP
VP, Managing Director, Brand Design and Consulting
R/GA
Augustus Cook
Head of Brand Design, US
R/GA
