Creative Effectiveness: Kellanova’s Recipe for ROI


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20:42

Making Entertainment That Moves People


Did you know effective ads can generate more than 4x the profit*? Better, more informed, data-driven creative drives growth in a budget-constrained environment by increasing effectiveness and reaching new audiences. Kellanova has formulated the perfect recipe for driving ROI globally across multiple brands. Join a fireside chat conversation with Kellanova and VidMob to understand why creative effectiveness is important and the role creative data plays in driving key business metrics across different platforms.
Charisse Hughes SVP, Chief Growth Officer
Kellanova
Alex Collmer CEO
VidMob


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