The B2B Creative Revolution: Who Will Be the Next Iconic Brand?

Big consumer brands like Nike, McDonald's and Disney are household names; the iconic advertising campaigns they’ve created have made sure that we know exactly who they are. But would it surprise you to learn that nine of the 10 biggest tech IPOs in 2021 were all B2B companies? And that those B2B companies have eclipsed the world’s biggest advertisers in terms of value? In this interview, Melissa Furze, LinkedIn’s Senior Director of Global Customer Science, explores the huge untapped marketing opportunity in B2B.