Barbie, The Eras Tour and TikTok: How Brands Tap Into the Cultural Zeitgeist


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TikTok trends change fast. Innovative brands quickly adopt these trends and help shape them, actively playing a role in creating culture. How can your marketing team keep up and be part of this cultural movement? In this interview, Kale's CEO discusses TikTok SEO and how brands like Bubble, OLIPOP, Oura Ring and Free People win. Kale's platform automates and scales user-generated content, ensuring brands are at the heart of cultural conversations.
Isha Patel Co-Founder and CEO
Kale
Sophie Mackie Global Head of Sales
Advertising Week


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