Brand-to-Demand: Marketing in a B2B world


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How does B2B marketing differ from traditional B2C marketing strategies? The answer is somewhat nuanced – both are similar and different in many ways, but they can also learn from and influence each other. Specialist B2B marketing agency, Beettoo, will be joined by experts from the B2B world, to discuss Business-to-Business marketing and explain why a Brand-to-Demand approach is key to success.
Julian Lloyd Evans Executive Director & Chair
Beettoo
Stuart Giddings CEO & Founder
Beettoo
Jennifer Plumer SVP, Head of Marketing
Medidata
Georgia Bradley SVP, Strategy
Merkle


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